Roland technologies for the sport and leisure market
There's clothing for every sport – from football to running and martial arts to surfing – plus activewear, athleisure fashion and yoga wear. Comfortable, sporty clothing for men, women and children is everywhere. Streetwear adopts much of the same apparel as activewear: T-shirts, caps, hats, sneakers, jackets, hoodies, leggings and sweatshirts are all big in fashion, meaning money-making potential for you.
Beyond clothing there's a world of sports equipment, safety gear, memorabilia and gifts to offer your customers.
Roland technology can help you get started or expand in the sport and leisure market, helping you to inject the right dose of customisation to make every product unique.
Opportunities for sportswear businesses
Compared to some other printing methods, such as screen printing, digital solutions are faster so you can jump on the latest trends, can help you hit branded colours more easily and make it easy to offer personalisation. There will always be a high turnover of custom gear in professional sports – think sports teams and clubs, gyms and fitness studios, schools and universities, races and events – but consumers too want unique products that show their personality or dedication to a team. People are willing to pay more for products that are tailored to them.
Digital printing for sports: fast, simple, on-demand
Roland’s digital printing technology comes in all shapes and sizes. Some devices are genuinely desktop-sized and are as easy to use as an office printer, giving you the power to start a sportswear venture from your kitchen table or add new services to your existing line-up.
Roland solutions have low set-up costs, come with everything you need to get started and can be up and running almost straightaway. Everything is on-demand too, so you can print your order as soon as it comes in. You could be selling your first T-shirt design or custom swim shorts by the end of the day.
Hit branded colours accurately
In the sports world, colours have to be accurate. Team colours, graphics, logos and branding must be exact, without fading, smudging or bleeding.
Roland digital printers have an extraordinary colour gamut, made even more amazing with our software pre-installed with colour libraries. You can add your own designs and imported colours, so you're always up to date with team strips or sponsors' logos.
Personalisation for everyone
Technology options for sportswear businesses
If you're a sportswear and equipment business, there's a digital printing technology to suit you. All Roland devices are easy to use, simple to integrate into your existing set-up and designed for fantastic ROI.
Dye sublimation, or dye sub, is the perfect technology for adding designs to polyester materials – like technical fabrics for sportswear. The process combines a dye sublimation printer and a calender or heat press, to transfer a printed design from transfer paper into the fibres of a fabric. Because it is sublimated inside the material rather than printed on top of it, the inks do not change the surface texture and leave fabrics soft.
This technique also means designs are durable against repeated washing – ideal for muddy sportswear – and tough conditions like watersports. Dye sub is also compatible with polymer-coated hard materials, so you can print a cycling jersey with matching helmet on the same device. Check out the Roland Texart dye sub range, with inks in an amazing range of colours including on-trend pastels and big, bright fluorescents.
Roland's fantastic direct-to-garment printing systems add designs, logos and text to sportswear in one step. The Texart XT-640S-DTG is a super-fast multi-station printer that is compatible with cotton, cotton-rich and white polyester T-shirts and other sportwear. Its unique jig design lets you print a range of products in the same job – from children's sportswear to XXXL sweatshirts – in bright, washable CMYK and white. Our compact system, the Roland VersaSTUDIO BT-12 direct-to-garment printer, is ideal if you're taking your first steps into sportswear printing. As easy to use as an office printer, the BT-12 prints your colourful designs directly to cotton tees and accessories on-demand.
Eco-solvent print and cut
Combination eco-solvent print/cutters from Roland are versatile machines for businesses with big ideas. These space-saving, time-saving systems are used across the world for signage and graphics applications because they can print then cut material in one machine. They're also great for producing stickers, skateboard slaps and heat transfers for sportswear – just print onto thin polyurethane film, cut to shape and apply to bags, T-shirts, hats and more.
Roland's TrueVIS VG2 and SG2 printer/cutters are award-winners for their colour matching, cutting accuracy, efficiency and ease of use. For businesses breaking into sportswear decoration, check out the Roland VersaSTUDIO BN-20 desktop inkjet printer/cutter.
We love UV printing and think you will too. UV-curable inks are set, or cured, using low-temperature lamps and sit on the surface of the material being printed. This means you can customise practically anything – spherical shapes like golf balls, leather shoes, fabrics like hi-vis cycling gear, oddly shaped products like tennis rackets, even surfboards!
With the right add-ons you can even print directly to cylindrical items – baseball bats, relay batons, bicycle pumps – and to smooth surfaces like glass trophies and metal medals. Roland VersaUV printers print CMYK and white, plus gloss which can be printed in layers to create textures and special effects. They're great all-rounders for busy sports specialists.
Laser engraving and decorating
Our engraving and personalisation devices are fantastic for anyone selling sportswear memorabilia, sport-themed gifts, trophies and awards, and customised sports equipment. The Roland DGSHAPE DE-3 desktop engraver offers safe, quick and precise engraving onto acrylic and metal – perfect for medals.
Roland LV series laser engravers cut, engrave and mark on a huge range of materials to make a lasting impression on your customers. Or, for a touch of glamour, use our LD-80 and LD-300 laser decorators to heat-transfer metallised foils onto luxury gifts and mementos.
We've developed software that maximises the potential of your Roland machine and helps you engage with your customers to create perfect sportswear and equipment.
Roland cotodesign is a design and print management software package perfect for retailers offering on-site sportswear personalisation. Customers can connect to your WiFi, access the platform via their mobile phone or tablet, upload their own photos and images to be included in the design, and wait while you print their product then and there. It's ideal for businesses with more than one branch or location.
Roland PersBiz is a cloud-based solution that enables your customers to customise and order a product online, while also simplifying business processes like payment and delivery options, product range management and order handling. Both cotodesign and PersBiz are designed for use with different types of Roland solutions.
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