TrueVIS SG-540 helps a sideline become a business for The Vinyl Guys

The Vinyl Guys   |   February 19, 2018

Anyone who has ever wanted to turn a sideline enterprise into a profit-driving day job should take inspiration from The Vinyl Guys.

Beginning as a hobby producing motorsports graphics for friends, using just a PC and a small 60cm plotter cutter, owner Alex Liggett spent three years outsourcing all printing and larger cutting work.

But after seeing Roland DG's latest eco-solvent devices at The Print Show in 2016, The Vinyl Guys, hit the accelerator on business expansion by investing in a TrueVIS SG-540 integrated printer/cutter.
"The printer has been pivotal in transforming my sideline enterprise into a profitable business," says Alex. "As soon as we installed our Roland, our profit margins grew by a significant amount overnight. Customers also noticed the difference in terms of quality, which meant I could be more creative and offer additional print services."

Around 90 per cent of the work is vinyl, alongside some banners and posters, all of which are now printed on the TrueVIS SG-540. Alex adds: "The difference now is unbelievable. I can print samples, test my artwork and turn work around faster, at a higher quality and at a lower cost."

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