Roland DG launches VersaEXPRESS RF-640 8 Colour eco-solvent printer

Roland DG is delighted to announce the launch of the Roland VersaEXPRESS RF-640 8 Colour eco-solvent printer, and confidently states that this game-changing device offers the widest colour gamut in its class for outdoor durable graphics. The RF-640 8 Colour is the ideal choice for print service providers looking to stun their clients with jaw-dropping, head-turning, high-impact applications that exceed their clients’ colour expectations. From today the RF-640 8 Colour is available across the EMEA region*.

An evolution of the incredibly popular RF-640 dual CMYK printer, the RF-640 8 Colour features CMYK plus Light Black, Red, Green and Orange ink to deliver stunning quality prints and super-accurate colour matching capabilities, all with impressive outdoor durability.

Even more impressive, is that despite the incredible quality and business-building potential offered by the solution, the Roland VersaEXPRESS RF-640 8 Colour is priced to be the industry's most affordable 8-colour printer.

The new VersaEXPRESS RF-640 8 Colour created a huge amount of anticipation when it was previewed earlier this year at FESPA, Europe's leading industry trade fair. Paul Willems, Head of Business Development and Product Management Roland DG EMEA comments. ‘The impact of the prints coming off the RF-640 8 Colour literally stopped visitors in their tracks at FESPA. The incredible buzz around the vibrancy of colour, detail and overall print quality affirms that the RF-640 8 Colour really offers something unique to print service providers and we are excited to bring this solution to market today.’

The RF-640 8 Colour boasts excellent colour reproduction capabilities to accurately colour match and reproduce colours normally difficult to achieve, with ease. Up to 99% of Pantone®+ Solid Coated is within gamut**; perfect for PSPs looking to match corporate brand colours. Paul Willems explains ‘Green and Orange are notoriously difficult colours to accurately reproduce, so these additions, along with Red, offer enormous opportunities to PSPs working with corporate customers, and major brands such as FMCG and sports companies. Anyone producing branded signage, POS displays, vehicle wraps and exhibition graphics will benefit from the RF-640 8 Colour’s unparalleled colour matching capabilities.’

Red, Green and Orange ink extend the range of achievable colours across the colour spectrum, and with Light Black deliver eye-popping colour, exceptional skin tones and smooth gradients for stunning photographic reproduction. This also makes the RF-640 8 Colour ideal for interior décor applications, fine art and image reproduction, whether supplying to hotel chains, museums, galleries, entertainment spaces or offices.

The new VersaEXPRESS RF-640 8 Colour is powered by ErgoSoft Roland Edition 2 SPECIAL PLUS RIP to boost productivity, job and colour management and deliver outstanding overall performance, and is included in the package price.

‘We've listened to what matters to our users and have developed this innovative solution to help them grow and develop their businesses. The RF-640 8 Colour is all about giving our users the competitive edge and differentiating themselves in what is an increasingly competitive market. We can't wait to see the awesome applications our users will now create’ concludes Paul Willems.

Discover more about the RF-640 8 Colour printer.

* Europe, Middle East, North Africa and India.
** Internal tests show up to 99% Pantone®+ Solid Coated in Gamut. Pantone® references taken from Adobe Illustrator CC 2018 Pantone®+ Solid Coated Color Book. Results may vary depending on media.