Roland DG cotodesign Offers Retail Customers Unique In-store Experience
Roland DG announces that cotodesign, an innovative design and print management software package which allows retailers to offer customers a unique in-store experience with the possibility to personalise a wide range of products, is now compatible with more Roland DG devices than ever before.
What is cotodesign
cotodesign offers an intuitive customer-facing interface for on-demand product personalisation, even in small retail environments such as kiosks and department store concessions, or at pop-ups and events. Tailored to their brand, product range and market segment, retailers can differentiate themselves from their competitors by providing consumers with a positive interactive shopping experience.
Paul Willems, Head of Business Development and Product Management, Roland DG EMEA, comments: "Roland’s personalisation solutions are used by retailers and brands across the globe to offer their customers an engaging experience which drives footfall and ultimately profits. Consumer demand for personalised products continues to grow and cotodesign takes product personalisation to the next level by putting the power in the hands of the consumers themselves."
Personalisation made by customers
In just a few minutes customers can take home their unique personalised item. Customers use the intuitive interface on in-store tablets to select the product they want to personalise and choose from a range of design templates. By connecting to the store’s wi-fi network they can upload their own photos or images from their mobile devices to create a truly unique item. cotodesign software is fully integrated with a selection of Roland DG’s compact and intuitive devices which quickly and safely image the customer’s design onto their chosen product as soon as the order is placed.
The solution is incredibly easy to use and to integrate into a range of retail environments, with a fast learning curve for store staff. Items to personalise include T-shirts, caps, tote bags, jewellery, posters, stickers, smartphone cases, stationery, gifts and more.