Discover Roland at IDS 2017

Visitors to the Roland booth at the upcoming International Dental Show (IDS) in Cologne (Hall 3.1 Booth L030/M029) are invited to discover the exciting clinical and commercial benefits of CAD/CAM in modern day dentistry and learn why so many dental professionals worldwide choose Roland milling machines as part of their open system digital dental workflow.


Roland DG milling technology

In addition to showcasing some exciting product innovations in its range of market-leading technology, Roland will be demonstrating the supremely popular DWX51-D 5-axis dental milling machine, highlighting its reliability and ability to dry mill popular composite resins, zirconia, PEEK and other materials.

Also running on the booth will be the DWX-4W dedicated wet mill. The DWX-4W is ideal for fast, precision cutting of glass ceramics and composite resins, producing crowns, bridges, inlays, onlays, and veneers at high-speed thanks to its Jaeger DentaDrive spindle and simultaneous 4-axis milling.

With over 30-years’ experience in manufacturing desktop milling technology, Roland understands the benefits of separate solutions for wet and dry milling, to deliver maximum productivity and avoid unnecessary drying and cleaning cycles.

With a comprehensive range of samples on the booth, visitors will discover the versatility and profit-making opportunities which are possible for today’s dental professionals harnessing the potential of digital production.

Seminar zone

Roland will be hosting a rolling schedule of presentations within the booth’s dedicated Seminar Zone. Experts from the dental CAD/CAM world will reveal the benefits of embracing digital technology and the exciting advances in the field of dental CAD/CAM. These specialists will also be on the booth throughout the show to answer any questions and share their experiences of successfully integrating digital dental technology into their businesses. The seminar schedule and speaker line-up will be announced shortly.

IDS Speakers’ Corner

Two internationally renowned speakers will be representing Roland as part of the programme of lectures on the IDS prestigious Speakers’ Corner.

On Wednesday 22nd March at 10.30am Dr Nelson Silva DDS, MSc, Ph.D. will be presenting his talk: ‘CAD/CAM 360º: Dental Office Workflow’. Dr Silva is Professor of the Department of Restorative Dentistry at the Federal University of Minas Gerais School of Dentistry in Brazil. His talk will be based around his experiences in researching routes to successful aesthetic restorations and implants using CAD/CAM, both in the laboratory and clinically.

On Friday 24th March at 10am, master dental technician Jan Schünemann, an internationally recognised lecturer and one of the key opinion leaders in the field of creating lifelike aesthetic restorations using the latest materials and techniques, will be presenting his talk: ‘How to implement CAD/CAM to achieve the highest aesthetic results.’ Based in Bielefeld, Germany, Mr Schünemann established his respected technical training Institute in 1989.

Discover Roland

On Roland’s focus for the event, Mario Picchio, President of DGSHAPE Business Development Division, Roland DG Corporation, Japan, says: “The theme of our booth at IDS is ‘Discover’ and our aim is for visitors to discover the considerable commercial and clinical benefits that Roland digital milling technology can offer the dental profession as part of an open digital workflow.

‘From original digital scan, through CAD to CAM milling and finishing, the open system digital workflow is revolutionising the manufacture of implants, crowns and bridgework, copings, veneers, onlays and inlays. Accuracy, speed, reliability and consistency of outcome are just a few of the key benefits our customers have come to expect from Roland’s digital dental milling machines, coupled with highest aesthetic results, great manufacturing quality and the confidence provided by dealing with a trusted global brand.’

‘Customer confidence has been reflected in our strong growth, with more than 5,000 units shipped around the world in just six years*. We are especially delighted that customers from across Europe will be on our booth to share their professional knowledge with IDS delegates and their experiences of how Roland technology has helped them to grow their businesses.’

Booth party

To celebrate Roland’s presence at the show, the company is hosting a ‘Happy Hour’ party on its booth on Thursday 23rd March, from 4pm. Roland invites its valued customers and industry partners who are attending the show to join them for refreshments while enjoying musical entertainment and the chance to network with key opinion leaders and industry experts.

IDS 2017 takes place from Tuesday 21st March to Saturday 25th March, 2017, at Koelnmesse, Cologne, Germany. Roland DG will be in Hall 3.1, Booth L030 / M029.

For further information and updates on Roland’s plans for IDS 2017, please visit

*Units shipped 2010 – 2016