Rich, vibrant colours that bring products to life are a print professional’s greatest tool. In a saturated and competitive market, the perfect ink can provide businesses with the unique and premium edge needed to stand out from the competition...

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Whether you are a seasoned professional or new to the print industry, it’s likely that you would have already come across the third party (or alternative) ink debate, in which concerns have been raised over assurances made without insight into potential consequences.

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