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Find your purple cow

Nearly every industry active today is facing the same basic issue: how can you make your new and existing products stand out in an already overcrowded market space? One answer can be found in Seth Godin’s Purple Cow. He urges businesses to redefine what they sell, not how they sell it by creating truly remarkable products that are actually worth talking about. And he believes you can find them, no matter what industry you’re working in.

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