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The fans were scented with fabric softener fragrances

Roland customises folding fans in multi-sensory Tokyo experience

Shoppers in the hot summer streets of Tokyo were treated to a cool, relaxing experience at a promotional event, including taking home their own fragranced and uniquely customised fans printed with Roland VersaUV LEF UV printers

Visitors posed with their personalised fans printed with Roland VersaUV LEF printers at the Sense Your Aroma Gallery. Gallery visitors posed with their special fans for photos

 

A pop-up fragrance gallery was opened up to the public in the smart district of Omotesando by Japanese household brand Lion Corporation, to promote its SOFLAN Aroma Rich range of aromatic fabric softeners.

Roland DG printed folding fans at the relaxing Sense Your Aroma Gallery. The space was transformed into a relaxing fragrance gallery

 

Folded fans are an essential item in the humid Japanese summer so are an ideal promotional gift.

Customised folding fans printed with VersaUV LEF printers during multi-sensory Tokyo experience event. Folding fans are essential in a Tokyo summer

 

At the Sense Your Aroma Gallery Produced by Aroma Rich, guests were treated to tailored gift sets containing folding fans printed with exclusive designs and aroma mist diffusers with which to spray them with the fabric softener scents.

The gift bag included personalised UV printed fans The gift bag included personalised fans

 

These unique fan designs were created in a special photo booth fitted with colour analysis functionality. In around 30 seconds, this system identified colour patterns in visitors' clothes as full-body photographs were taken of them, producing a colour-coordinated graphic design integrated with peaceful illustrations of flowers and birds by international artist Niky Roehreke.

With Roland VersaUV LEF devices people can get personalised design on their fans An innovative photo booth created designs to complement guests' clothes

 

Together with the recipient's name on the outer frame, these designs were printed directly onto white paper fans using Roland VersaUV LEF printers in just ten minutes, before being sprayed with an Aroma Rich fragrance to produce a beautiful and useful gift.

Roland VersaUV LEF devices printed custom designs onto paper fans Roland VersaUV LEF devices printed custom designs onto paper fans

 

Those waiting their turn for the photo booth could relax in the calm space of the fragrance gallery, which included a colourful display of folding fans featuring the designs by Niky Roehreke, who also created other decorations in the venue.

Customised scented fans printed with Roland VersaUV LEF devices. The fans moved when approached by visitors

 

The wall-mounted fans were designed to move by themselves when visitors approached, releasing ten different Aroma Rich scent blends carried on a gentle breeze.

Personalised fans printed with Roland VersaUV LEF printers at the Sense Your Aroma Gallery. The fans were scented with fabric softener fragrances

 

"The tailor-made folding fan gift presented to visitors proved extremely popular, with its personalised design featuring the visitors' name and the colour of clothes or accessories that they were wearing that day," said Koji Hamada, Manager, CX Planning Team, Communication Design Department. "Watching the UV printers make the fans was so exciting that I even took a video of it myself. I think the way the printers operate is just so Instagrammable."

Personalised fans created and printed with Roland VersaUV LEF printers at the Sense Your Aroma Gallery. Visitors were given help to choose their perfect scent

 

Indeed, over 700 one-of-a-kind folding fans were made for visitors over the four-day event, far exceeding expectations, and visitors were delighted to take photos with their completed fans in a specially designed area – perfect for social media.

Koji Hamada and Rika Kato from Lion Corporation at the Sense Your Aroma Gallery. (L-R) Koji Hamada and Rika Kato from Lion Corporation attended the event

 

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