Imagine. Roland

A creative branding campaign

Calling it the most powerful word in any language, Roland DG chose the theme "Imagine" for its global branding campaign, featuring the work of children's illustrator Mark Rogalski.

 

 

"Imagination is more important than knowledge...Imagination embraces the entire world, and all there ever will be to know and understand." Quote, Albert Einstein.

The new "Imagine. Roland" slogan fits perfectly with the company's culture, history and products. Roland products, whether it's musical keyboards, inkjet printers or milling devices, allow creative professionals to bring their imagination to life...transforming a sketch into an engagement ring, taking a blank canvas and making it a masterpiece, creating a magical castle from an ordinary building.

"Imagine. Roland" is a slogan and a campaign that will encompass all Roland DG activities. It is part of Roland DG's brand image and will be visible in all communication aspects. You will meet the "Imagine. Roland" slogan at fairs, in press releases, on our business cards and on our webpages - you will encounter Imagine in all communicative situations.

 

 

 

Mark Rogalski

Mark Rogalski was chosen as the illustrater of the new brand concept "Imagine. Roland".

"Rogalski's art gives vitality to the 'Imagine' concept while demonstrating the creative potential of all our technologies," said Communications Manager Thor Johansen of Roland DG North Europe A/S. "Rogalski's images are bold and imaginative, yet sophisticated, too, with enough detail in them to keep your eye discovering things. That element of surprise is what engaged and delighted us."

Rogalski's images made a splash at the 2009 International Sign Expo in Las Vegas. A 20 x 8 foot laminated floor graphic featuring Rogalski's "Steam Train Aeroplane" illustration welcomed visitors into the booth which included Rogalski graphics on printed banners and reproduced on virtually every Roland inkjet. 

An acclaimed children's book author and illustrator from Strafford, Pennsylvania, U.S., Rogalski has a background as an editorial cartoonist, screen printer, set designer, graphic designer and freelance illustrator. Rogalski's recent work in children's literature has been recognized by the 2009 Book Show Awards, the International Reading Association Awards, and in the Communication Arts 47th Illustration Annual.

 

 

For more information on Mark Rogalski, visit www.markrogalski.com.